We are the first and the leading communication consultancy in Bangladesh providing broad spectrum of PR services to businesses and institutions irrespective of size or volume. Impact PR helps in getting the right message across every time by providing strategic, ideas-driven counsel and advice, and by implementing a fully-fledged PR programme and measuring results. Based in Dhaka’s commercial district of Gulshan, Impact PR comes up with the newest concept of public relations. We are Bangladesh’s first truly professional institutional PR firm. We have a pool of the best minds in media, public relations and corporate communications on hand to deal with and deliver on any PR and media-related job 24 hours a day, seven days a week. From understanding the public relations challenges of a company, to providing strategic, ideas-driven counsel and advice, to implementing a full-fledged PR programme and measuring results, Impact PR draws from the repository of international best practice and the experience of a pool of the best brains in the business to offer clients a wide range of public relations services.
Our mission is to be essential partners to our clients, by building vibrant, strong and trust-based relationships with the key stakeholders in their business environment.
Though advertising is the most visible aspect of communications, it is widely accepted that advertising alone cannot meet all the requirements of marketing communications. It is crucial to find the right combination of promotional tools and techniques, and to define their role and the extent to which these techniques should be used and co-ordinated. In a highly image-conscious market, maintaining a synergy between all the tools of communication is essential for optimising the communication yield. Impact PR is strategically positioned as a multi-service communications house.
Public Relations Strategy
Public Relations Strategy
A strong public relations presence gets results and it doesn’t have to consume lots of time and major budgets. With focus, sensible planning and a well-defined strategy, a smartly conceived PR campaign will separate the client company from competition clutter. Our extensive experience in journalism and public relations enables us to help the client define the message, create the right hook to interest the press and then develop an executable public relations strategy that piques the interest of news writers, clientele and the general public. Evolving a public relations strategy that generates interest outside of the paid advertising realm helps clients reach their corporate goals.
Impact PR came into being on March 1, 2005 and just about a month on, it was taken on board by Beximco Group to handle 28 companies. Beximco’s PR and media success drew Asia Energy Corporation (Bangladesh) Pty Ltd, a subsidiary of UK-based Asia Energy PLC, to a hook-up with Impact on June 1, 2005. Chittagong’s largest industrial conglomerate PHP Group tied up with Impact in August, 2005 for launching a 3 month PR campaign.
Impact PR is uniquely positioned to help companies communicate their core messages to distinct audiences. Our PR-centric, convergence methodology brings together expertise from many business practices and industries to provide clients with tangible and innovative public relations solutions that are linked to their business goals and aspirations.
Why PR Agency?
Why PR Agency?
Any business, irrespective of size or volume, which wants to positively hog the media headlines, but is not sure how to go about it, should hire a PR agency.
Reasons: Maximum Meaningful Exposure
The most important step is realising that PR is needed in the first place. PR is a very important, but frequently overlooked, approach to marketing. For many entrepreneurs, there is no budget available for hiring an agency or outsourcing the PR, but they are not aware that PR is a way of achieving free or very cost-effective publicity. The time it takes to plan and execute a PR strategy has to be measured against the time spent doing what one does best – running the business. Do-it-yourself PR is highly complicated and rarely cost-effective. Will one be able to contact the necessary editors, distribute press materials and get articles placed? Home-grown PR often results in badly thought out campaigns, with messages that are poorly pitched, over-commercialised (editors do not like promotion; they like news) and misdirected with no follow-up. It’s almost always better to hire a professional. If the client doesn’t have media contacts, then they should hire someone who does. Impact PR has professionals with established contacts in the media. Your image will be managed by a young, dynamic, creative team that has the right mix of experience, sincerity and enthusiasm. A professional team leader who is responsible for conceptualising, implementing and offering feedback on your PR program coordinates your account. Having single-handedly driven the change in the local PR industry, Impact PR has emerged as the communications leader in Bangladesh. We are the first and only agency in Bangladesh dedicated solely to PR and we are taking PR in Bangladesh away from hype and creating true and lasting value for our customers.
Writing is Key
Can the client provide the catchy headline that every editor is looking for? Can the client provide the newsworthy angle to their event, announcement or information? Impact PR generates publicity full time and knows better the ins and outs, shortcuts and secrets to getting the job done better and quicker. We have the time, tools, talent and know-how to launch, maintain and follow up campaigns.