Client relationship synopsis: After rebranding itself the former Aktel become Robi Axiata Ltd. To establish its new brand and grab untapped market Robi realized that they need a PR partner who can help them to reach larger audience. Impact PR is the only agency to have huge experience in the telecom sector which helped them to get Robi. The agency got on board in July 2011, the very first PR agency in Robi. Besides day to day media affairs agency successfully mitigated more than 60 crisis which involved support partners, policy makers as well as media. Initially Robi had no proper guideline nor a work process that could enable them to achieve the goals they wanted. Agency has assisted Robi to make all these guidelines and work process that are still in practice. This year, Robi scored the highest number of hits in terms of media coverage in comparison to the other 5 telecom competition in the market. With more than satisfactory services, agency is now enjoying the 4thyear of service with Robi.
Robi Axiata Ltd.
Client relationship synopsis: Beximco is the first retainer client of Impact PR. The agency maintains a very good relation with the group. Currently agency is looking after 28 companies of the group. Sales volume of these concern raise significantly and it has been 8 years agency is serving them. Recently the group has assigned the agency to look after their BPL team, Dhaka Dynamites.