At this stage of digital dominance, PR strategists make sure that all the streams of communication – print, electronic and digital – converge on the vision we equip ourselves to realize. Ours is an era where communication doesn’t pass through a narrow one-way lane. On the digital landscape, you can bounce your campaign off your audience, who lends you a resourceful insight into how well your plan is going to work out.
We are networked with social influencers, social media celebrities, bloggers and SEO experts who are capable of creating the impact we envision. Having overseen the public relations for global big names like Unilever, British American Tobacco and WaterAid, we observed that the shift towards digital PR is phenomenal. When it comes to online presence, we ensure that the perception our audience develops about our campaign is aligned to our motto.