When the city of Dhaka, home to some 20 million people, has an ominous feeling about the groundwater shrinking every year by 3 meters, WaterAid delineated ‘Rainwater Harvest’, a renewable approach to solving the water crisis. This initiative paves the path for transforming every rooftop into a water reservoir in a scientific manner. As the campaign partner of WaterAid, we spoke through all the communication organs. We got it printed and aired, we got it rolling off tongues of people.
When ideas are abound, we are equipped to ensure that the right ones are placed across the right medium of expression. Let us recall Unilever’s Stride, a program designed for women on a career break to relaunch their career. We communicated the idea to the media, and they picked it up for informing women that a gap in their career due to pregnancy or any other reason doesn’t mean that they have to call it a day and reiterates that our society is striding towards more equality and inclusiveness.
We are vigilant every moment to relay the ideas that deserve to be heard for the wellbeing of our society. Our army of connecting bees get in touch with the media professionals and update them on ideas they also love to bring in the public domain.
We have a dedicated team to swim through the communication channels and make sure that no piece of news or circulated idea concerning our clients goes unnoticed. When our client wants to arrange an overseas tour for journalists or get-together or media event, we organize the program on their behalf. Ours is a unique house providing you with customized media database, media intelligence and all other services falling under the purview of media relations. When it comes to connecting with communication sources, ‘Beyond our reach’ is a ‘decided no’.