With the rocket-pace change in the business climate, we are poised to analyze, research and envision the perception and impact a corporate or development project is likely to create and communication gateways they should approach. We outline a proper stakeholder matrix and create a pathway between the dots. While many consider PR as a medium to merely relay an idea, we believe that we first lay the idea before relaying it. We figure out the digital organs and traditional media to shape minds of consumers and the targeted cluster. In 2018, we adeptly communicated the message of UNDP and Unilever who jointly initiated Safe Water Challenge to bring in a sustainable approach to providing safe drinking water. From brainstorming with the client, stakeholder and ad agency to ensure the deserved exposure of young innovators, we ensured that they inspire the youths all across the country to catalyze a change in their community through ideas.